About us

My journey in the toy industry began more than 10 years ago. In 2014, I opened my first online shop in my home country, selling nitro hobby cars. At that time, it was more of a passion project, since I was also working for a Taiwan company located in Gongguan, where I attended medical university.

In 2016, I moved to Shenzhen and began working for a toy trading company. From that moment on, toys became not just my passion, but also my full-time career. By 2020, I decided to take the next big step — I started my own company, Hellamax, focused on the B2B toy business. Since then, I’ve had the privilege of working with amazing clients from all around the world. I am always grateful for their trust and support. Every time a client sends me a video showing their products selling well, or when I see the smiles on their customers’ faces, I feel truly happy and proud.

My love for toys is deeply personal. As the eldest of four children, I grew up in a family where money was tight, and toys were a rare luxury. My parents worked tirelessly to support us, and because my youngest brother was only four years younger than me, we were all in school around the same time. Even though we didn’t have many toys, we had each other — and that experience makes me truly appreciate how lucky today’s kids and adults are to enjoy such a wide variety of toys and hobbies.

I love exploring and discovering new ones, and that is why I created MaxHobbyPro — offering toys that I personally enjoy and believe can bring happiness to others. Here, you’ll find not only fun toys for kids, but also hobby-level products for adults who love the thrill and excitement of RC and building sets. I believe toys and hobbies aren’t just about play — they are about creativity, discovery, and happiness at every age.

At MaxHobbyPro, we believe toys are more than just products — they are memories, smiles, and shared moments. I hope our collection brings excitement, fun, and creativity to you and your loved ones.

And if you are interested in wholesale — whether you want to bring fun to more local customers or if you’re running your own online shop — you’re welcome to visit our online wholesale showroom: www.joyintoy.com. Our showroom features all kinds of toys, with more information and options to help you grow your business.

Thank you for being part of this journey. Let’s keep building happiness together.

Ramii, Founder of MaxHobbyPro